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Donors' experience of sustained chartiable giving : a phenomenological study
Prendergast, Gerard P.; Chan Hak Wai Maggie - In: The journal of consumer marketing 30 (2013) 2, pp. 130-139
Persistent link: https://www.econbiz.de/10009747203
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Rational and irrational influences on lucky draw participation
Prendergast, Gerard P.; Thompson, Edmund R. - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 85-100
Persistent link: https://www.econbiz.de/10009722520
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Predicting handbill avoidance in Hong Kong and the UK
Prendergast, Gerard P.; Tsang, Alex S. L.; Cheng, Ranis - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 132-146
Persistent link: https://www.econbiz.de/10010344234
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Online word of mouth and consumer purchase intentions
Prendergast, Gerard P.; Ko, David; Yuen, Sin Yin V. - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 687-708
Persistent link: https://www.econbiz.de/10008758536
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The role of socializing agents in communicating healthy eating to adolescents : a cross-cultural study
Chan, Kara; Prendergast, Gerard P.; Grønhøj, Alice; … - In: Journal of international consumer marketing 23 (2011) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10008858057
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Antecedents to advertising avoidance in China
Prendergast, Gerard P.; Cheung, Wah-leung; West, Douglas C. - In: Journal of current issues and research in advertising : … 32 (2010) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10008822597
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Advertising and promotions budgeting and the role of risk
West, Douglas C.; Prendergast, Gerard P. - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1457-1476
Persistent link: https://www.econbiz.de/10009525782
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Is a "star" worth a thousand words? : the interplay between product-review texts and rating valences
Tsang, Alex S. L.; Prendergast, Gerard P. - In: European journal of marketing : EJM 43 (2009) 11/12, pp. 1269-1280
Persistent link: https://www.econbiz.de/10009525795
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Does culture affect evaluation expressions? : a cross-cultural analysis of Chinese and American computer game reviews
Tsang, Alex S. L.; Prendergast, Gerard P. - In: European journal of marketing : EJM 43 (2009) 5/6, pp. 686-707
Persistent link: https://www.econbiz.de/10009525837
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Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?
Chan, Kara; Ng, Yu Leung; Prendergast, Gerard P. - In: Health marketing quarterly 31 (2014) 4, pp. 339-352
Persistent link: https://www.econbiz.de/10010472672