Prendergast, Gerard; Wai Ng, Shuk; Lee Leung, Lee - In: Marketing Intelligence & Planning 19 (2001) 7, pp. 475-482
Retail shopping bags are a form of secondary packaging, which are provided by retailers (free of charge) to customers as a means of transporting merchandise. In Hong Kong, the reuse of shopping bags is a common phenomenon. What are the important reasons for consumers to use and reuse shopping...