Kumar V.; Venkatesan R.; Rajan B. - In: GfK Marketing Intelligence Review 1 (2009) 2, pp. 32-43
Global CRM software spending was $7.8 billion in 2007 and is projected to reach $8.9 billion in 2008. Further, CRM software sales will touch $13.3 billion by 2012. These software and processes have made it possible for companies to gather and analyze large amounts of data on their existing and...
