Purpose: This paper aims to study the context of market orientation and the contribution of customer knowledge, networking and cultural knowledge to market orientation particularly to the internationalization of firms in developing economies. Design/methodology/approach: A multiple case...

This paper studies the context of market orientation and the contribution of customer knowledge, networking, and cultural knowledge to market orientation particularly to the internationalization of firms in developing economies. A multiple case approach is adopted with four Swedish firms...

Panic buying has re-emerged as a 'new' normal consumer behavior and has become a coping mechanism for real and perceived dangers associated with COVID-19. Despite the need for a better understanding of the panic buying phenomenon, there has been a lack of scholarly research on this topic. This...

This paper studies the context of market orientation and the contribution of customer knowledge, networking, and cultural knowledge to market orientation particularly to the internationalization of firms in developing economies. A multiple case approach is adopted with four Swedish firms...