Iranmanesh, Mohammad; Mirzaei, Maryam; Parvin Hosseini, … - In: Journal of Islamic Marketing 11 (2019) 1, pp. 14-30
Purpose: The purpose of this paper is to extent the theory of planned behaviour (TPB), when extended by self-identity and religious commitment (RC), and is able to predict Muslim consumers’ willingness to pay (WP) for certified halal food. Design/methodology/approach: A survey of 277 Muslim...