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Purpose: The purpose of this paper is to extent the theory of planned behaviour (TPB), when extended by self-identity and religious commitment (RC), and is able to predict Muslim consumers’ willingness to pay (WP) for certified halal food. Design/methodology/approach: A survey of 277 Muslim...
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Chapter 1: Introduction to innovation activities -- Chapter 2: The role of SME’s in innovation activities -- Chapter 3: Overview of innovation activities in Southeast Asia -- Chapter 4: From Linear model to Chain Linked model of innovation in reaching firm characteristics that facilitate and...
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