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This paper traces the emergence, growth and development of an inconspicuous and unconventional business cluster in an emerging market context. Located at a single building in Onitsha, a market town in eastern Nigeria, '51 Iweka Road' has become the most famous address in the marketing and...
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Purpose – With the increasing research attention given to the culture‐entrepreneurship research, the need to explore the apparently neglected cultures has continued to escalate. The Nnewi culture of Anambra State in Nigeria is a culture known for high incidence of productive...
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