Ashta, Ashok; Stokes, Peter John; Smith, Simon M.; … - In: Management Decision 59 (2021) 10, pp. 2355-2368
Purpose: The purpose of this paper is to develop understanding of cross-cultural issues relating to the experience and implications of an elite grouping of Japanese CEOs customer value orientations (CVOs) within Japanese firms operating in India. The paper underlines that there is a propensity...