Oertzen, Anna-Sophie; Odekerken-Schröder, Gaby - In: International Journal of Bank Marketing 37 (2019) 6, pp. 1394-1418
Purpose: Despite ample research on the adoption of online banking, the post-adoption phase remains largely neglected. The purpose of this paper is to develop a new conceptual model to investigate drivers, attitudes and behaviours in the post-adoption phase of the e-postbox, a co-creative online...