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Haln, Cornelia; Kenning, Peter; Lehmann-Waffenschmidt, Marco - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 36 (2007) 10, pp. 501-508

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Pick, Doreén; Kenning, Peter - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 58 (2012) 2, pp. 47-57

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Brock, Christian; Blut, Markus; Evanschitzky, Heiner; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 319-322

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Hubert, Marco; Hubert, Mirja; Florack, Arnd; Linzmajer, Marc - In: Psychology & marketing 30 (2013) 10, pp. 861-873

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Kenning, Peter - In: International journal of retail & distribution management 36 (2008) 6-7, pp. 461-476

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