Alpert et al. ′s (1993) study on the relationship between objective product quality and price is both interesting and important. It continues the tradition of “borrowing” relevant theories from other disciplines to explicate problems faced in marketing. However, some issues raised...

Purpose – “Zongos” are a part of the urban phenomena in Ghana that have escaped critical social inquiry. The purpose of this paper is three fold. It seeks insight into the reasons zongos continue to attract new dwellers despite their “unattractive” reputation; the role of religion in...

Purpose – The purpose of this study is to argues for theory development in Islamic marketing and attempts to lay the ground work by drawing on other social sciences. Design/methodology/approach – This paper is based on a critical review of the literature for insights that advance Islamic...

Purpose – The purpose of this study is to examine the concept of corporate social responsibility (CSR) and explore its connection to Islamic marketing with the view of providing the basis for an integrated framework of the two which corporations could use to market worldwide and not only to...

Purpose – To examine tipping propensities between the races and genders in restaurant and non‐restaurant service encounters. Design/methodology/approach – Data were collected on tipping in restaurants and in other service encounters outside the restaurant from consumers across races and...

Purpose – The purpose of this paper is to examine the relationship between the marketing and legal departments within the corporation and how this relationship allows corporate attorneys to protect the firm against third‐party lawsuits. Design/methodology/approach – A literature review is...

Purpose – This paper aims to examine the key factors that facilitate the service to service (S2S) marketing relationships. Specifically, it aims to focus on the relationship between external counsels (law firms) and hospitals. Design/methodology/approach – The study uses exploratory research...

Purpose – The purpose of this study is to examine the effectiveness of consumer boycotts, which have been launched by individuals using the internet, in inflicting economic harm on the targeted firms. Design/methodology/approach – The paper uses the event study technique to analyze the...

Examines the use of the bizarre or the outrageous in the entertainment industry as a promotion strategy, and specifically the propensity of rock/pop artistes to engage in bizarre or outrageous acts or conduct. Provides a brief survey of the practice. Next, using economic theories of human...

Investigates the effectiveness of corporate name change signaling in the services industry. Argues that previous studies on the subject are lacking because they failed to distinguish between the services and manufacturing sectors. Uses the trend analysis method and examines the movement of...