Eklinder-Frick, Jens Ola;
, Lars-Johan - In: Journal of Business & Industrial Marketing 35 (2020) 5, pp. 925-937
Purpose: Historically, a transactional perspective has dominated the business negotiation literature. This perspective includes the notions that business negotiations are a linear process that follows episodic or stage models, business negotiations are geared toward an outcome in the form of a...