Bondia, Ripsy; Biswal, Pratap C.; Panda, Abinash - In: Review of Behavioral Finance 14 (2021) 5, pp. 886-899
Purpose: Can something that drives our initial attention toward a stock have any implications on final decision to buy it? This paper empirically and statistically tests association, if any, between factors fostering attention toward a stock and rationales to buy it....