Introduction -- Theoretical framework -- Belgium -- Botswana -- Brazil -- Ecuator -- Finland -- Germany -- Japan -- Newzealand -- South Korea -- Spain.-Sweden -- Switzerland -- Thegambia -- Discussion.

The popularity of women's soccer has increased in Germany since the inauguration of the sport in 1970 by the German Football Association. The purpose of this study is to analyze the current image of women's soccer in general and the pre-event image of the World Cup 2011 in particular, as well as...

Purpose – The purpose of this paper is to identify consumer profiles based on behaviour of runners at marathon races and to determine key drivers for their intention to revisit the marathon. Design/methodology/approach – Participants of three marathons in Germany (Cologne, Bonn, Hanover)...

Purpose – The purpose of this study is to investigate the determinants of volunteer's motivation at major sporting events, how those affect future voluntary engagement, and whether there are differences in motivation based on the type of event. Design/methodology/approach – A quantitative...

Purpose The purpose of this paper is to investigate the potential interrelationship between different types of volunteer involvement (event involvement and community involvement) and their impact on the behavioural intentions of different types of events. Design/methodology/approach By means of...

Purpose – Although participation in golf has increased in several countries and is associated with an evolving golf industry, research on golf and golf players is rather limited. Therefore, the purpose of this paper is to analyse the sport-related expenditure of golfers and diferences of heavy...

This book provides an overview of perspectives and approaches to the cultural meaning of sport volunteering in different countries. The main objective is to reflect on the diversity of meanings with regard to volunteering in different cultures and societies. Additionally, this book will shed...

Purpose: The purpose of this paper is to examine the impact of exposure-related and consumer-related factors on the return of sponsorship investment through their influence on viewers’ attention for sponsor signage. Design/methodology/approach: Data were collected through an experimental...