Wright, Edward William; Hillon, Yue Cai; Garrido-Lopez, … - In: Journal of Business Strategy 40 (2019) 2, pp. 50-58
Purpose: This paper aims to present several tools to facilitate strategic planning and to demystify the situational analysis and the selection of strategy. These tools include situational analysis scorecards for the environmental scan, market analysis, competitive bench-marking and internal...