Sheng, Hongyan; Feng, Taiwen; Chen, Lucheng; Chu, Dianhui - In: Industrial Management & Data Systems 121 (2021) 12, pp. 2614-2636
Purpose: This study aims to explore how to respond to market turbulence by big data analytics (BDA) capability and mass customization capability (MCC) from the perspective of organizational information processing theory (OIPT). Design/methodology/approach: This study examines the research...