Mick, David Glen; Spiller, Stephen A.; Baglioni, Anthony J. - In: Journal of Business Research 65 (2012) 7, pp. 1051-1059
This project introduces the method of Systematic Self-Observation (SSO) to business researchers, compares it to other modes of introspection, and illustrates its application in a study of consumers' conceptions of their practical wisdom (or lack thereof) during ongoing purchase events....