This study aims to segment strategies consumers use to ‘cope’ with service failure using a novel clustering algorithm. It evaluates whether identified customer segments exhibit different anger prototypes, alongside variations in felt intensity therein. It also investigates whether different...

Market segmentation offers several strategic and tactical advantages to marketers. Hierarchical and non-hierarchical segmentation methods have several weaknesses but remain widely applied in tourism studies. Alternative segmentation methods such as fuzzy, mixture models, and Bagged Clustering...