Showing 1 - 10 of 466
Persistent link: https://www.econbiz.de/10011613200
Ad blockers allow Internet users to obtain information without generating ad revenue for site owners; and by 2016 they were used by roughly a quarter of site visitors. Given the ad-supported nature of much of the web, ad blocking poses a threat to site revenue and, if revenue losses undermine...
Persistent link: https://www.econbiz.de/10012964918
Ad blockers allow Internet users to obtain information without generating ad revenue for site owners; and by 2016 they were used by roughly a quarter of site visitors. Given the ad-supported nature of much of the web, ad blocking poses a threat to site revenue and, if revenue losses undermine...
Persistent link: https://www.econbiz.de/10012455622
Persistent link: https://www.econbiz.de/10009751095
Economists have well-developed theories that challenge the wisdom of the common practice of uniform pricing. With digital music as its context, this paper explores the profit and welfare implications of various alternatives, including song-specific pricing, various forms of bundling, two-part...
Persistent link: https://www.econbiz.de/10013150741
Persistent link: https://www.econbiz.de/10010642717
Persistent link: https://www.econbiz.de/10010085515
Persistent link: https://www.econbiz.de/10011950638
Persistent link: https://www.econbiz.de/10009135320
The majority of Internet advertising is served using a system called Real-Time Bidding (RTB). RTB exposes the personal data of Internet users to large numbers of companies without any means of control over what happens to that data. This is a security problem and is irreconcilable with the...
Persistent link: https://www.econbiz.de/10013295183