Purpose: This paper proposes an Exchange-Based View of the value creation process. The Borrowing from marketing literature, the EBV advances that entrepreneurs and stakeholders are tied by exchange relationships, through which they co-create value by reciprocally making and realizing promises...

This article examines how and to which extent small and medium-sized enterprises (SMEs) apply strategic planning within their business activities. Specifically, the authors address the question of why SMEs seem to plan less than big companies, whether strategic planning and corporate success...