Tsaih, Ray; Chang, Hsin‐lu; Huang, Chiung‐Yu - In: Industrial Management & Data Systems 105 (2005) 5, pp. 613-622
Purpose – This study seeks to explore the possibility of adopting the interactive TV (iTV) as an alternative for the PC at the user‐end and also to explore the corresponding practicability for any firm which wants to play an active role in the commerce associated with the iTV....