The general theme of my dissertation research is channel management and the related pricing issues. My research aims to contribute to the extant marketing literature by providing both theories and empirical analyses regarding the emerging channels of distribution, namely, the various electronic...

Purpose: This study examines how the different dimensions of a privacy policy separately influence perceived effectiveness of privacy policy, as well as the mediating mechanisms behind these effects (i.e. vulnerability, benevolence). In addition, this study considers privacy concern as a...