Martin-Martin, Domingo; Garcia, Jose Maya; Romero, Isidoro - In: Amfiteatru Economic Journal 24 (2022) 60, pp. 430-446
This article aims to identify the factors that influence the digital transformation process in the restaurant industry. The proposed theoretical framework differentiates three groups of conditioning factors of digitalisation in small and medium-sized enterprises (SMEs) in this sector: (1) the...