Jackson, Gregory; Helfen, Markus; Kaplan, Rami; Kirsch, Anja - 2019
This chapter addresses the concern that much theory building in organization and management (OM) research suffers from … de-contextualization. The authors argue that de-contextualization comes in two main forms: reductionism and grand theory …. Whereas reductionism tends to downplay context in favor of individual behavior, grand theory looks at context only in highly …