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Public Relations und Kommunikationsmanagement : eine medienwissenschaftliche Grundlegung

Rademacher, Lars - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003726719

Painting a picture of America’s nonprofit foundations: a content analysis of public relations photographs distributed through online wire services

Waters, Richard D.; Wang, Weijia - In: International journal of nonprofit & voluntary sector … 16 (2011) 2, pp. 138-149

Persistent link: https://www.econbiz.de/10009670529

Das Cluetrain Manifest (Levine, Locke, Searls, Weinberger)

Korbien, Markus - In: Social-Media-Handbuch : Theorien, Methoden, Modelle, (pp. 67-76). 2010

Persistent link: https://www.econbiz.de/10008771537

Studien in der Unternehmenskommunikation

Czotscher, Eric; Preußer, Jacqueline - Frankfurt Business Media; F.A.Z.-Institut für … - 2019

Persistent link: https://www.econbiz.de/10012030705

Mochi Media

Eisenmann, Thomas R.; Jain, Amit - 2014

In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and advertisers. The case describes the...

Persistent link: https://www.econbiz.de/10014172802