In their pursuit of being elected, politicians might not provide their constituents with independent viewpoints, but just try to outguess popular opinion. Although such behaviour compromises the quality of policy proposals, a candidate can not resist resorting to it when the spoils of office are...

Brand evangelism, an advanced form of marketing where consumers voluntarily advocate on behalf of the brand, can bring numerous benefits to a firm. It would be a new era to explore brand evangelism within the spectator sport context. This study concentrates on eFANgelism demographics based on...