Chapter 1: The Covid-19 Pandemic and Consumer Media Behavior -- Chapter 2: Media reimagined: The Impact of Covid 19 on Digital Media Transformation -- Chapter 3: How Covid 19 Impacted the design of consumers' feelings -- Chapter 4: The Impact of Covid-19 on music innovation and the way we...

Gali Einav and a strong group of international contributors offer a timely collection that combines academic insights and entrepreneurial case studies focused on digital innovation. By exploring the effect of disruptive technologies within media, health, music, and employment, they help readers...

Gali Einav was most recently the Director of Digital Technology Research at NBC Universal, where she oversaw strategic and consumer research across various digital technologies, including VOD, mobile, and online media. Building on her work at Columbia University`s Interactive Design Lab, she has...

Introduction: The End of Media As We Know It? -- Introduction: The End of Media As We Know It? -- The Changing World of Advertising and Consumer Behavior -- TV for the Twenty-First Century: The Video Ad Model in Transition -- Branded Entertainment: How Advertisers and Networks Are Working...

Chapter 1 Introduction -- Chapter 2 Digital Media and The Transformation of Space -- Chapter 3 The Companies We Keep -- Chapter 4 Health as a Social Media -- Chapter 5 The New Rules of Engagement -- Chapter 6 The Robot Journalist in The Age of Social Physics -- Chapter 7 The Times They are A’...

Since 1939, with the introduction of television at the World Fair in New York City, the television business has gone through many changes from the introduction of color to multichannel offering through cable and satellite. Recent years have brought an accelerated pace of change driven in large...