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Frontmatter -- Preface -- Contents -- Tables -- Charts -- Organization Charts -- 1 Introduction -- 2 Heritage -- 3 Impact of the Second World War -- 4 Post-war prosperity -- 5 Harry Ferguson's system -- 6 Ferguson System in mass production -- 7 The merger -- 8 McKay of Australia -- 9 Aftermath...
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"From the French origin of Coca Cola to McDonald's sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multinational corporations in two Western European countries, addressing some compelling questions: to what extent our increasingly globalized world is...
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-- Family firms and the new multinationals : evidence from Spain / MAURO F. GUILLÉN AND ESTEBAN GARCIA CANAL -- Finance and …
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