Julia Vauterin, Johanna; Linnanen, Lassi; Marttila, Esa - In: International Journal of Quality and Service Sciences 3 (2011) 2, pp. 181-198
Purpose – This paper seeks to redress the lack of academic attention being given to the relationship between academia and industry in the competitive environment of international higher education‐related service delivery and use. It adopts a relational marketing approach to value creation in...