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Mobile app introduction and online and offline purchases and product returns

Narang, Unnati; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 756-772

Persistent link: https://www.econbiz.de/10012120898

Antecedents and consequences to app engagement among young consumers in India

Roy, Souvik; Mandal, Santanu - In: International journal of business information systems : … 33 (2020) 3, pp. 337-359

Persistent link: https://www.econbiz.de/10012199310

There's an app for that! : understanding the drivers of mobile application downloads

Gokgoz, Zeynep Aydin; Ataman, M. Berk; Bruggen, Gerrit … - In: Journal of business research : JBR 123 (2021), pp. 423-437

Persistent link: https://www.econbiz.de/10012435342

The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase

Gu, Xian; Kannan, P. K. - In: Journal of marketing research 58 (2021) 2, pp. 246-264

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Affective contagion effects in cross-cultural mobile marketing : evaluative conditioning experiments with foreign users

Estrader, Joaquin; Song, Jing; Li, Xinrui - In: Journal of global marketing 37 (2024) 2, pp. 79-98

Persistent link: https://www.econbiz.de/10014515033

Channel integration in grocery retailers via mobile applications

Yen, Yung-Shen - In: Marketing intelligence & planning 41 (2023) 4, pp. 427-441

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Nudging app adoption : choice architecture facilitates consumer uptake of mobile apps

Reeck, Crystal; Posner, Nathaniel A.; Mrkva, Kellen; … - In: Journal of marketing 87 (2023) 4, pp. 510-527

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Do stress and anxiety influence users' intention to make restaurant reservations through mobile apps?

Debasa, Felipe; Gelashvili, Vera; Martínez-Navalón, … - In: European research on management and business economics 29 (2023) 1, pp. 1-11

Today, people live in the age of new diseases, such as stress and anxiety, and these diseases can affect users’ decision making regarding different products and services. Another important variable that can affect decision making is the use of mobile applications for marketing purposes....

Persistent link: https://www.econbiz.de/10014295008

Sequential innovation in mobile app development

Kaushik, Nilam; Gokpinar, Bilal - In: Manufacturing & service operations management : M & SOM 25 (2023) 1, pp. 182-199

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Impact of modularity design on mobile app launch success

Chung, Moonwon; Sharma, Luv; Malhotra, Manoj K. - In: Manufacturing & service operations management : M & SOM 25 (2023) 2, pp. 756-774

Persistent link: https://www.econbiz.de/10014302200