Purpose – This research seeks to examine the influence of sponsorship on spectators' consideration sets by investigating, in a naturalistic setting, whether sport sponsorship adds a prominent brand to spectators' consideration sets, with and without the explicit memory that the brand is a...

Purpose – The purpose of this paper is to explore the exploitation of export information in small‐ and medium‐sized enterprises (SMEs) in the contrasting institutional contexts of France and Romania. Design/methodology/approach – The qualitative approach is based on 18 semi‐directed...

We investigate if pluralistic consumption styles (like "frugality", or "indulgence in luxury") can be identified and are correlated with different terminal values and if values and consumption styles prove to be stable or can be changed by drastic events. The results of two polls (before and...

Die Europa-Universität Viadrina versteht sich als Brückenuniversität zwischen Polen und Deutschland; seit ihrer Gründung studieren dort polnische und deutsche Studierende gemeinsam. Wie gehen die Studierenden miteinander um, und welche Bedeutung hat die kulturelle Offenheit für die...

While in less developed and in transition economies microlending has become an efficient instrument for providing small and micro businesses with the necessary financial means, in industrialized countries, with highly developed banking systems, the existence and size of an uncovered demand for...

Summary In developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In industrialized countries, with their highly developed banking systems, however, there has been ongoing...

In developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In the industrialized countries, with their highly developed banking systems, however, there has been ongoing debate...

In developing and transition economies, microlending has become an effective instrument for providing micro businesses with the necessary financial resources to launch operations. In the industrialized countries, with their highly developed banking systems, however, there has been ongoing debate...

Durch Smartphones und mobile Applikationen integrieren Konsumenten zunehmend Informationssysteme in ihren Alltag. Der Beitrag deckt relevante Werthaltungen auf, die sich hinter den Motiven als Treiber von Smartphone-Nutzungsaktivitäten verbergen. Tiefeninterviews mit Konsumenten wurden auf der...

Purpose: The purpose of this paper is to extend existing engagement research in two directions: first, it operationalizes the dynamic nature of the engagement process within a customer-brand dyad and, second, it tests the interrelationships with other network actors in a triadic network...