The internationalization process literature has traditionally focused on evolutionary paths firms pass through when developing international market service capabilities. The introduction of Internet as a new channel for international market development has altered some of the basic assumptions...

Purpose - The purpose of the current research paper is to uncover the relations between brand and human personality by identifying brand preferences of consumers with different personality types. Design/methodology/approach - Based on the existing literature, we suggest fifteen propositions...

The scant e-HR literature has thus far focused on the shift from traditional HR Management to the adoption of e-HR. However, very little attention has been granted into understanding the strategic match between actual HR tasks and e-HR value creation. This paper embeds e-business logic into HR...

Purpose – The paper examines the role played by culture, geography and infrastructure on European airline’s decision to launch market-specific websites. Design/methodology/approach – Logistic regression analysis based on 440 observations of home-target country dyads collected from websites...

The Web 2.0 era brought with it a proliferation in applications providing ample opportunities for online exchanges, sharing and collaboration among Internet users. Much of these exchanges take place within online communities. The purpose of the current chapter is to review some of the core...

The paper identifies commonalities and differences between women and men in terms of eleven key factors’ impact on the formation of entrepreneurial intentions (EIs) among Norwegian students. The analysis is based on a sample of 1,782 Norwegian students from a variety of faculties and degree...

The study examines the influence of national culture on national averages of time spent (ATS) visiting the largest social networking sites (SNSs): Facebook, Twitter, and LinkedIn. The analysis uses cultural dimensions adopted from both the works of Hofstede and Schwartz, while controlling for...

Purpose - The purpose of this editorial is to set the papers included in the special issue into their unique contextual stage of entrepreneurial eco-systems in Nordic and Baltic countries. Design/methodology/approach – The editorial first presents the current status of entrepreneurship in the...