This study aims to examine 1. The effect of advertising on buying interest, 2. The effect of word of mouth on buying interest, 3. The effect of website quality on buying interest, 4. The effect of risk perception on buying interest, 5. The effect of advertising, word of mouth, website quality,...

The development of the internet and the emergence of the technology brought a new platform in which advertisers can make their goods and services known to a global audience. Most of the companies now realize that the best way to attract customers is to advertise online, and this is because...

We study the optimal algorithm decisions of a platform on ranking products sold by sellers--who may use fake sales to boost the rankings of their products--and the impact on consumers and sellers. We design a model of an online retail marketplace with competing sellers. The platform decides...