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81
The role of marketing analytics in the ethical consumption of online consumers
Nayyar, Varun
- In:
Total quality management & business excellence
34
(
2023
)
7/8
,
pp. 1015-1031
Persistent link: https://www.econbiz.de/10014549120
Saved in:
82
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
83
Examining the influence of atmospheric cues on online impulse buying behavior across product categories : insights from an emerging e-market
Sarah, Farah Hasan
;
Goi, Chai Lee
;
Chieng, Fayrere
; …
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10012423620
Saved in:
84
Exploratory tendencies in consumer behaviour in online buying across gen X, gen Y and baby boomers
Chakraborty, Tanusree
;
Balakrishnan, Janarthanan
- In:
International journal of value chain management : IJVCM
8
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011874863
Saved in:
85
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
86
The effect of culture on attitude towards online advertising and online brands : applying Hofstede's cultural factors to internet marketing
Naser Valaei
;
Sajad Rezaei
;
Wan Khairuzzaman Wan Ismail
; …
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 270-301
Persistent link: https://www.econbiz.de/10011688483
Saved in:
87
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
88
Interacting with background music engages e-customers more : the impact of interactive music on consumer perception and behavioral intention
Hwang, Angel Hsing-Chi
;
Oh, Jeeyun
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012238324
Saved in:
89
Does visual merchandising affect response behaviour Role of atmospheric cues in online retailing
Choudhary, Farah S.
;
Sharma, Alka
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 466-489
Persistent link: https://www.econbiz.de/10014309991
Saved in:
90
CEO vs. celebrity : the effect of streamer types on consumer engagement in brands' self-built live-streaming
Wei, Keshan
;
Xi, Wanyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 631-647
Persistent link: https://www.econbiz.de/10015062835
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