Kirchoff, Jon F.; Koch, Chris; Satinover Nichols, Bridget - In: International Journal of Physical Distribution & … 41 (2011) 7, pp. 684-696
Purpose – The purpose of this paper is to extend the stream of thought regarding the concept of demand and supply integration (DSI) within the domain of environmental responsibility and green marketing. Design/methodology/approach – Conceptual application of theory to strategic‐level...