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Entrepreneurship and the development of global brands

Lopes, Teresa da Silva; Casson, Mark - In: Business history review 81 (2007) 4, pp. 651-680

Persistent link: https://www.econbiz.de/10003727534

Foreign direct investment in high-risk environments : an historical perspective

Casson, Mark; Lopes, Teresa da Silva - In: Business history 55 (2013) 3, pp. 375-404

Persistent link: https://www.econbiz.de/10009771061

Brand protection and the globalization of British business

Lopes, Teresa da Silva; Casson, Mark - In: Business history review 86 (2012) 2, pp. 287-310

Persistent link: https://www.econbiz.de/10009674890

The multinational enterprise : theory and history

Casson, Mark; Buckley, Peter J.; Lopes, Teresa da Silva; … - 2018

This book summarises Mark Casson's recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for...

Persistent link: https://www.econbiz.de/10012492426

The multinational enterprise : theory and history

Casson, Mark; Buckley, Peter J.; Lopes, Teresa da Silva; … - 2018

This book summarises Mark Cassons recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for...