Showing 51 - 60 of 85
Persistent link: https://www.econbiz.de/10014444175
Retailer price promotions, and in particular multi-unit promotions such as the ubiquitous “buy one, get one” deal, are often criticized as a cause of food waste, presumably because they lure households into buying more than they can realistically consume. In this research, the authors...
Persistent link: https://www.econbiz.de/10014095204
Persistent link: https://www.econbiz.de/10014466337
Persistent link: https://www.econbiz.de/10009134501
Persistent link: https://www.econbiz.de/10006893272
In recent years, interest in category management has surged, and as a consequence, large retailers now systematically review their product assortments. Variety is a key property of assortments. Assortment variety can determine consumers' store choice and is only gaining in importance with...
Persistent link: https://www.econbiz.de/10008787998
To stimulate sales of sustainable products, retailers need to know whether their in-store instruments effectively influence their market shares. This study uses actual sales data and a multilevel modeling approach to describe the market shares of sustainable brands according to price level,...
Persistent link: https://www.econbiz.de/10011271535
We approach Corporate Social Responsibility (CSR) as a process in which particular CSR activities impact on consumers’ store evaluation and trust. We hypothesize that consumers classify CSR activities along two dimensions: (1) the beneficiary of the activity and (2) the intrinsic contribution...
Persistent link: https://www.econbiz.de/10005039249
Persistent link: https://www.econbiz.de/10006776475
Persistent link: https://www.econbiz.de/10007607157