We approach Corporate Social Responsibility (CSR) as a process in which particular CSR activities impact on consumers’ store evaluation and trust. We hypothesize that consumers classify CSR activities along two dimensions: (1) the beneficiary of the activity and (2) the intrinsic contribution...

In this paper the cognitive and motivational perceptual structure of sustainability of light users of sustainable products are empirically compared to the Brundlandt definition and the Triple-P-Baseline definition of sustainability. Results show that light users cognitively can distinguish...

A critical review of the literature demonstrates a lack of validity among the ten most common methods for measuring the importance of attributes in behavioral sciences. The authors argue that one of the key determinants of this lack of validity is the multi-dimensionality of attribute...

Integrating subsistence producers from developing and emerging countries with the world market is seen as a way out poverty. Market integration analyses have been predominately the domain of economists who generally indicate that only socioeconomic and institutional factors such as cost of doing...

Whether and how information density on front-of-pack design affects consumers' attention for nutrition labels is explored. The main manipulation concerned the number and type of nutrition labels (directive-, semi-, and non-directive), chromaticity (monochrome vs. traffic light color-coded...

The many available methods to measure the importance of attributes in judgment and choice often lack convergent and nomological validity. A critical review of the literature confirms this lack of validity among the ten most common methods for measuring the importance of attributes in behavioral...

In the context of increasing prevalence of overweight and obesity in societies worldwide, enhancing the satiating capacity of foods may help people control their energy intake and weight. This requires an integrated approach between various food related disciplines. By structuring this approach...

Nutrition-oriented public health campaigns – both communication and intervention initiatives – often target particular demographic groups, for example schoolchildren, adults at workplaces, older women, presuming that the members of these groups are homogenous with respect to healthy eating....