Whether and how information density on front-of-pack design affects consumers’ attention for nutrition labels is explored. The main manipulation concerned the number and type of nutrition labels (directive-, semi-, and non-directive), chromaticity (monochrome vs. traffic light color-coded...

Animal welfare-based product differentiation through private sector initiatives has led to the introduction of ‘compromise’ meat products, which are produced at beyond regulatory standards for animal welfare, but are cheaper than organic meat. A variety of production system characteristics...

Purpose – This paper aims to assess the effectiveness of different segmentation schemes as the basis of marketing strategy, with particular respect to supply‐chain decisions, and to propose a new procedure capable of combining benefits sought and features available....