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Consumers' response to format characteristics in native advertising : the interaction between format similarity and format novelty
Hwang, Yoori; Jeong, Se-Hoon - In: Journal of advertising research 61 (2021) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10012643011
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What components should be included in advertising literacy education? : effect of component types and the moderating role of age
Hwang, Yoori; Yum, Jung-Yoon; Jeong, Se-Hoon - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 347-361
Persistent link: https://www.econbiz.de/10012004049
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Why are there cross-national differences in response to comparative advertising? : some mediators
Kim, Soojung; Jeong, Se-Hoon; Hwang, Yoori - In: Journal of marketing communications 24 (2018) 6, pp. 569-587
Persistent link: https://www.econbiz.de/10011914751
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Visual metaphor in advertising : is the persuasive effect attributable to visual argumentation or metaphorical rheotoric?
Jeong, Se-Hoon - In: Journal of marketing communications 14 (2008) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10003737760
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Multiple media use and multitasking with media among high school and college students : a diary method
Jeong, Se-hoon; Zhang, Weiyu; Fishbein, Martin; Davis, … - In: The interrelationship of business and communication, (pp. 413-434). 2010
Persistent link: https://www.econbiz.de/10003948527
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Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric?
Jeong, Se-Hoon - In: Journal of marketing communications 14 (2008) 1, pp. 59
Persistent link: https://www.econbiz.de/10008124891