Qu, Zhe; Wang, Youwei; Wang, Shan; Zhang, Yanhui - In: European Journal of Marketing 47 (2013) 8, pp. 1190-1212
Purpose – Despite the growing popularity of internet based social media on e-commerce platforms, systematic examination of the emerging phenomenon is scarce. This paper aims to study whether online retailers ' social activity on e-commerce platforms improves their business performance, and if...