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Learning from sustainability initiatives in emerging markets
Braunsberger, Karin; Flamm, Richard O. - In: Handbook of contemporary research on emerging markets, (pp. 117-136). 2016
Persistent link: https://www.econbiz.de/10011459692
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A comparison of reliability between telephone and web-based surveys
Braunsberger, Karin; Wybenga, Hans; Gates, Roger - In: Journal of business research : JBR 60 (2007) 7, pp. 758-764
Persistent link: https://www.econbiz.de/10003484237
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Consumers on a mission to force a change in public policy : a qualitative study of the ongoing Canadian Seafood Boycott
Braunsberger, Karin; Buckler, Brian - In: Business and society review : a quarterly forum on the … 114 (2009) 4, pp. 457-489
Persistent link: https://www.econbiz.de/10003930565
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What motivates consumers to participate in boycotts : lessons from the ongoing Canadian seafood boycott
Braunsberger, Karin; Buckler, Brian - In: Journal of business research : JBR 64 (2011) 1, pp. 97-103
Persistent link: https://www.econbiz.de/10008806327
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Developing inventories for satisfaction and Likert scales in a service environment
Braunsberger, Karin; Gates, Roger - In: The journal of services marketing 23 (2009) 4, pp. 219-225
Persistent link: https://www.econbiz.de/10009525751
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I believe therefore I care : the relationship between religiosity, environmental attitudes, and green product purchase in Mexico
Felix, Reto; Braunsberger, Karin - In: International marketing review 33 (2016) 1, pp. 137-155
Persistent link: https://www.econbiz.de/10011540314
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Source expertise versus experience effects in hospital advertising
Braunsberger, Karin; Munch, James M. - In: The journal of services marketing 12 (1998) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10007359825
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Categorizing Cognitive Responses: An Empirical Investigation of the Cognitive Intent Congruency Between Independent Raters and Original Subject Raters
Braunsberger, Karin; Buckler, R.Brian; Ortinau, David J. - In: Journal of the Academy of Marketing Science 33 (2005) 4, pp. 620-632
Persistent link: https://www.econbiz.de/10006149559
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Information technology#8211enhanced pricing strategies: managerial and public policy implications
Dixit, Ashutosh; Braunsberger, Karin; Zinkhan, George M.; … - In: Journal of business research : JBR 58 (2005) 9, pp. 1169-1177
Persistent link: https://www.econbiz.de/10006713793
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Prospective respondent integrity behavior in replying to direct mail questionnaires: a contributor in overestimating nonresponse rates
Braunsberger, Karin; Gates, Roger; Ortinau, David J. - In: Journal of business research : JBR 58 (2005) 3, pp. 260-267
Persistent link: https://www.econbiz.de/10006714094