Sui Pheng, Low; Hui Hong, Sze - In: The TQM Magazine 17 (2005) 1, pp. 35-53
Purpose – As the key to value creation, construction firms should treat quality as a strategic issue. However, strategic quality management (SQM) is still a relatively new concept for construction firms. This paper aims to examine the application of the strategic treatise, Sun Tzu's Art of War...