Dubé, Jean-Pierre; Hitsch, Günter J.; Rossi, Peter E.; … - In: Marketing Science 27 (2008) 3, pp. 417-429
There is substantial literature documenting the presence of state-dependent utility with packaged goods data. Typically, a form of brand loyalty is detected whereby there is a higher probability of purchasing the same brand as has been purchased in the recent past. The economic significance of...