Against the backdrop of shrinking populations, new strategies for maintaining services of general interest in European rural areas are required at both a European and a German level. With regard to this, the field of post-school education as a service of general interest is seen as playing an...

Against the backdrop of shrinking populations, new strategies for maintaining services of general interest in European rural areas are required at both a European and a German level. With regard to this, the field of post-school education as a service of general interest is seen as playing an...

In recent years, place branding has become a core practice in strategies of local and regional development (Markussen 1996; Kotler 2002; Anholt 2002; Gertner 2007; Gilmore 2002). Local and regional representatives in most parts of the western world are concerned with promoting their local or regional space,...