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Purpose – The purpose of this paper was to conduct an experimental design of Americans’ preferences for the English version of Chinese brand names by drawing from prior research in psychology, linguistics and marketing. The impact of string length and semantic relevance to English on...
Persistent link: https://www.econbiz.de/10014896740
Purpose – The purpose of this research is to analyze brand competition in China using the Duplication of Purchase (DoP …), as well as over multiple years. Brands in China share customers with other brands in line with the market share of the … purchase occurs in China. Practical implications – DoP can be applied across a wide range of categories in China to understand …
Persistent link: https://www.econbiz.de/10014896875
(RCEPs) -- 1.6.6.2 The service-tourism "industry" -- 1.6.6.3 The presence of China -- 1.6.7 How can we properly assess the …
Persistent link: https://www.econbiz.de/10012405095
Who Forged Family Alliances -- 15. A Son Who Refused to Return to China -- 16. Parents' Deaths and Children's Dispersal … -- Conclusion: The Inner History of a Chinese Family -- Archives and Works Cited -- Notes -- Acknowledgments -- Index. …
Persistent link: https://www.econbiz.de/10012491942
China's economic boom over the last two decades has taken many analysts by surprise, given the ongoing role of central … bring about greater openness of the financial market. To better understand China's recent economic performance, this volume …
Persistent link: https://www.econbiz.de/10012661722
China -- MNCs and management space: a framework to study subsidiary HRM -- Doing case studies with mixed research methods … -- Multinationals in China: an overview -- Household white goods manufacturing plants: targeting an emerging consumer market …
Persistent link: https://www.econbiz.de/10012683352
corporate culture in China and provide a wide range of case studies that focus on how large corporations like Haier, Huawei and …
Persistent link: https://www.econbiz.de/10011676699
Persistent link: https://www.econbiz.de/10011676904
This book is about mutual influences of thinking about economic development in China and in the West, from the 18th … century until the present. Its chapters are contributed by development economists and historians of thought from China and …
Persistent link: https://www.econbiz.de/10011677529
China and India; assessments of the sustainability of such growth and potential constraints and pitfalls; the role of …
Persistent link: https://www.econbiz.de/10011677608