Service Quality is a blend of two words, Service and Quality where we discover accentuation on the accessibility of value services to definitive users. RSQS scale has been used for identifying the discriminant service quality factors differentiating the consumer perception of high end apparel...

This paper investigates the effects of environmental uncertainty on the performance and market-orientation (MO) strategies of South Korean apparel retailers, and the effects of their MO strategies on their performance. Market turbulence negatively affects retailers' performance and the use of...

Technology is an integral part of everyday life, and its utilisation significantly influences how buyers behave when making decisions on their purchases, no matter the type of goods purchased. Therefore, it is necessary to observe how various generations of shoppers, based on technological...