Underlines that the development of a new European market for a UK company has to be strategically planned. Examines the introduction to the Dutch market of a particular northern UK beer product, suggesting that the use of strategic tools and a traditional marketing plan is essential while the...

Reports how two years ago, Management Decision readers were left in suspense concerning the mystery of two solicitors’ firms facing impending bankruptcy. Explains that the two firms responded to their respective crises by adopting diametrically opposed survival strategies, although both seemed...

Considers the research and writing of strategic management cases which are intended to develop student’s problem‐solving abilities. Identifies a number of benefits associated with the writing of teaching cases. Proposes that the concepts and techniques of strategic management are consistent...

Presents and compares two contrasting managerial attitudes towards strategic decisions. The first attitude is called maximizing behaviour, and it is founded on a set of assumptions that are unattainable in real‐world decision making. The use of this attitude invariably results in a failed...

Strategic decisions represent the most important product of managerial endeavors; and strategic choice is the most critical variable in strategic management. This article advances a set of foundations in which the effectiveness of a total organization may be ascertained from the effectiveness of...

Presents an overview of strategic organizational change (SOC) and its managerial impact on leadership, learning, motivation and productivity. Theoretical and empirical data presented are: the sources and determinants of strategic organizational change; the management implications of SOC;...

Using ethical considerations in strategic decision making will result in the development of the most effective long term and short term strategies. Specifically, ethical criteria must be included as part of the strategic process in before‐profit decisions rather than after‐profit decisions...

The design and implementation of new strategic management initiatives, such as reengineering, have been common since the publication of Hammer and Champy’s (1993) popular book on reengineering. In the process of designing and implementing these new initiatives, however, managers have virtually...

On June 4, 1942, a small US naval force defeated a much bigger Japanese fleet off Midway Island. This was the first defeat suffered by the heretofore invincible Japanese military, and changed the course of the Pacific war. The Battle of Midway provides an informative case study of strategic...

Competitive advantage arises from the differential among firms along any dimension of firm attributes and characteristics that allows one firm to better create customer value than do others. Generic sources of competitive advantage include ownership of assets or position; access to distribution...