Basset, Mohamed Abdel; Mohamed, Mai; Sangaiah, Arun Kumar; … - In: Benchmarking: An International Journal 25 (2018) 7, pp. 2546-2564
Purpose: Strategic planning is an organization’s process of describing its strategy, or direction, and making decisions on allocating its resources to track this strategy. SWOT analysis is one of the most commonly used techniques for strategic planning. SWOT examines the strengths (S) and...