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User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea; Laurell, Christofer - In: Journal of fashion marketing and management 20 (2016) 2, pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
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New paradigm of digital marketing in emerging markets : from social media to social customer relationship management
Alavi, Shirin - In: International journal of management practice : IJMP 9 (2016) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10011591714
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When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie; Zhao, Zhenzhen; Ivens, Björn Sven; … - In: International journal of market research 61 (2019) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
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The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai; Nyadzayo, Munyaradzi; Johnson, Lester W. - In: Journal of strategic marketing 31 (2023) 8, pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
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Title redacted : the impact of negative online review censorship
Stevens, Jennifer L.; Esmark Jones, Carol L.; … - In: The journal of product & brand management 31 (2022) 4, pp. 570-585
Persistent link: https://www.econbiz.de/10013393663
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Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan; Ghouth, Alaa - In: Journal of management research 10 (2018) 3, pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
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Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
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The brand meaning co-creation process on Facebook
Rosenthal, Benjamin; Brito, Eliane Pereira Zamith - In: Marketing intelligence & planning 35 (2017) 7, pp. 923-936
Persistent link: https://www.econbiz.de/10011798109
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Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.; Notta, Ourania; Koronaki, Eirini - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303