In reality modeling rely on the knowledge that we have, whether they are real or imaginary, naive or sophisticated, our mental models are often constructed on fragmentary information, based on a partial understanding of what is happening and naive psychology. Most research on mental modeling...

In this increasingly complex world, managers understandably seek experts’ advice to chart a path forward. Yet they encounter a jumble of metaphors, methods, and models; too often, old wine in new bottles. This article helps managers cut through the clutter. It presents a triangular framework...

Purpose – The present increasingly tough economic climate has uncovered the need to go beyond the prevailing seller‐oriented models and company practices in order to capture the factors that essentially drive buyer companies. What is needed is a genuinely customer‐side concept that...

Purpose – The purpose of this paper is to investigate gender differences in the formation of mental models of firm strategies. Design/methodology/approach – The specific research question is how gender, social interaction, team psychological safety and synergistic knowledge development...

Purpose – Marketing researchers continue to debate the significance of the managerial relevance of marketing, especially in the boardrooms. Despite a growing number of published papers on the topic, it is surprising that there are virtually none on mental models. The purpose of this paper is...

Purpose – The purpose of this paper is to empirically examine organisational learning (OL) and individual managerial learning and provide a comparative evaluation of the ability of each to generate organisational benefits. Design/methodology/approach – A theoretical model of organisational...